A feature of the JPL website allows creating shortened URLs for pages with URLs that are much longer. The URL for the Art in the Barn page is https://foundation.johnstonlibrary.com/?page=art-in-the-barn. By adding a new entry in the website’s settings, this can be shortened to www.johnstonlibrary.com/art . Other shortened URLs we have setup include:
www.johnstonlibrary.com/cr/ > Consumer Reports
www.johnstonlibrary.com/dmreg/ > Des Moines Register
www.johnstonlibrary.com/techlab/ > Tech Lab
Keep this feature in mind if you find yourself directing patrons to a particular page of the website–a list, a browsing page limited by genre, etc.–that would be much easier to write down or tell them if shortened.